VAMFF X AMP Capital Wrap-Up: The 2018 Ideas Program

March 12, 2018

Last week AMP Capital Shopping Centres, partnered with Virgin Australia Melbourne Fashion Festival (VAMFF) celebrated the commencement of the 2018 Ideas Program


The Ideas Program – a collection of dynamic events sponsored by AMP Capital, centred around the discussion and development of new ideas and innovations across the fashion, creative and media industries, both in Australia and internationally. To mark the occasion, AMP Capital hosted a VIP Networking Dinner in Melbourne, bringing together over sixty of the best and brightest names in Australian and international fashion, in an intimate setting that allowed our guests to network with our WA leasing team and others in the fashion, retail and media industries. The night was a great success, as our guests enjoyed the opportunity to network and share information about what is happening in the industry with our team.  Many of our guests commented on how they never get the opportunity to network with their industry peers in this fashion, highlighting AMP Capital’s continuing involvement in supporting Australian fashion. Furthermore, the evening emphasised how we as a business can learn and grow from this knowledge in the future. Earlier in the evening a select group of VIP designers, industry professionals and social influencers joined us at VAMFF’s Runway 3, featuring collections by Aje, Kacey Devlin, A-esque, Manning Cartell, Carla Zampatti, and more.

Over the following three days, AMP Capital presented a series of iconic events as part of the 2018 Ideas Program. These included the International Women’s Day Forum breakfast, An Evening With: Women in Media, the annual VAMFF Business Seminar, and a series of four Fashion Talks. Each of these events gave AMP Capital the chance to headline our commitment and involvement in Australian and international fashion, design and in retail and consumer trends into the future. In addition, the partnership was leveraged by the some of our own centres, through social media influencers attending the events, in-centre activations, a digital strategy across social media channels using content from a photo and film shoot showcasing some of Western Australia’s beautiful natural scenery and stunning sunsets.


A special story to come out of the centre activations was the collaboration between Karrinyup and North Metropolitan TAFE, in which one up-and-coming fashion graduate had the chance to attend VAMFF, by being judged and selected on their own garment.



Thursday morning saw the first event of our sponsored 2018 Ideas Program – the International Women’s Day Forum breakfast held at the historic Immigration Museum in Melbourne. Following an introductory speech by our Head of Retail Management, Justine Hughes, we were treated to a panel discussion with three dynamic and inspiring Australian women – former politician and Chair of Our Watch Natasha Stott Despoja, cardiothoracic surgeon Dr Nikki Stamp and Australian and international best selling author Liane Moriarty, hosted by marie claire Editor Nicky Briger. The discussion centred around social matters of gender equality, inclusion and empowerment, and highlighted the importance of diversity and inclusion in the workplace, something AMP Capital are also committed to as a business.


Later that evening, the celebration of high profile women for International Women’s Day continued with AMP Capital’s sold-out sponsored event An Evening With: Women in Media. Glynis Traill-Nash, Fashion Editor of The Australian, hosted a panel of leading industry speakers including Kellie Hush, Editor-in-Chief of Harper’s BAZAAR, Jackie Frank, recently announced as resigning General Manager of Pacific Magazines, Alison Rice, Group Publisher of Allure Media/ Who What Wear, Melissa Hoyer, Editor-at-Large of,, GQ and Seven News Commentator, and legendary Australian media trailblazer Ita Buttrose. The discussion sought to celebrate and discuss the experiences and observations on the topics of career and industry developments, social media impacts, and current challenges and opportunities for women in media and fashion today and into the future.


Friday brought together global thought leaders for the annual VAMFF Business Seminar, presented by AMP Capital. This international connection platform saw Glynis Traill-Nash hosting the discussion between Wen Zhou, CEO and Co-Founder of 3.1 Phillip Lim (New York), Fanny Moizant, Co-Founder of Vestiaire Collective (Hong Kong), Jarrad Serafine-Clark, Partner/ Director Creative Services at KCD INC (New York), and Guillaume De Seynes, Executive Vice President of Hermès International (Paris). The Business Seminar sought to discuss current and innovative themes in the fashion, creative and design industries, and the rate at which creative and commerce platforms are developing with changes in technology, now at an ever-increasing rate, and a discussion around sustainability in the retail and fashion industries. With sustainability an emerging priority in businesses across the world, it’s no surprise that this is now developing in the retail space. As a business, it also helps to inform us on future trends when it comes to the spending habits and behaviours of our customers, and how sustainable retail fits into their lives.


On Saturday, AMP Capital presented Fashion Talks – a new event for VAMFF in 2018. Presented in four sold-out sessions, the talks covered four different topics relating to fashion and retail, including Monetising your Social Platform, Social Media Photography, Career Code Conversations with Who What Wear, hosted by journalist and fashion editor Damien Woolnough, and Shopping with the Future Generation, hosted by AMP Capital National Fashion Manager – Major Projects, Alicia Kemp. This last session gave AMP Capital Shopping Centres a great opportunity to share the insights we’ve developed as a business around consumer habits, the importance of customer experience, and how our retail partners can adopt omni-channel strategies to strengthen customer engagement. The Fashion Talks also allowed audiences and guests to hear from some of Australia’s top influencers in fashion and social media, and to discuss in particular how retailers can adopt innovative retail models incorporating the benefits and outreach of digital and social media channels.



Photo Credits: Virgin Australia Melbourne Fashion Festival 2018, Lucas Dawson Photography.

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