VAMFF 2017

March 19, 2017

Our fifth year as Major Partner at the Virgin Australia Melbourne Fashion Festival (VAMFF).

AMP Capital’s partnership with the festival included presenting rights to Premium Runway 1 ( show) and Premium Runway 3 (Harper’s Bazaar show) and this year we expanded our role by becoming the Presenting Partner of the National Graduate Showcase. This is Australia’s most prestigious showcase for the next generation of Australian fashion design talent. Through this showcase, the festival provides talented fashion design graduates the opportunity to have their collections presented in a festival-produced runway show before fashion industry professionals, media and consumers.

During the festival, AMP Capital hosted an exclusive dinner with leading retailers and key industry leaders including special international guests  Joanna Gunn  – Chief Brand Officer from Lane Crawford in Hong Kong, designer Cynthia Rowley, Rachel Muscat Global Category Director Collaborations Adidas and Luca Alessi.

This year AMP Capital live streamed the runway parades to Garden City, Karrinyup, Malvern, Macquarie Centre and Pacific Fair, increasing audience engagement and driving brand awareness and sales.

This sponsorship highlights AMP Capital’s ongoing commitment to nurturing and advocating emerging and established designers in the Australian fashion industry.

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