A highly individual brand expression on the shopfront line will act to entice customers into your store by capturing multiple sightlines at mall level.
KEY DESIGN OBJECTIVES
Shopfront heights in this precinct will be set at 3800FFL high. Create a strong architectural concept, exploring form and shape, materiality and texture.
Shopfront projections in this precinct may be permitted subject to RDM approval. Where a projection is permitted, it should not extend more than 100mm over the nominated lease line and sit 500mm in from each demising pier detail.
A 60:40 guide will apply for shopfronts – 60% activated shopfront and a maximum of 40% for openings.
Where your shopfront has a corner or a return into a service/ re corridor, the return portion should be integrated and treated in material claddings in keeping with the overall shopfront design, including any FHR cupboards located within your shopfront.
Incorporate a shadow-line detail where solid finishes meet the mall bulkhead.
To help your shopfront design integrate seamlessly into the mall and to create clear definition of your brand within its mall context, a standard Inter-tenancy Margin Detail will be required at the end of each inter-tenancy wall. The Margin Detail will be provided by the Landlord at Tenant cost as Category One works. This detail has a nominal recess behind to accommodate a shopfront glazing channel or allow for solid finishes to neatly finish against. For more details refer to your Lease Plans or speak to your RDM.
Specify low iron glass for shopfront glazing. It is clearer, minimises any green tint and better for colour- matching.
The first 1500mm in from the lease line is considered your Shopfront Feature Zone. All elements in this zone for the full width, height and depth are to be integrated and clearly aligned with your overall shopfront design.
Create a strong connection between shopfront and interior both visually and physically. Introduce layers through materiality and a hierarchy of design elements.
key design objectives
Material nishes on your shopfront will need to extend into the tenancy for the first 1500mm to create a seamless Shopfront Feature Zone. The floor, ceiling planes, left and right-hand side inter-tenancy walls and any columns within the Shopfront Feature Zone should all be considered. Treat your shopfront zone as more than a planar two-dimensional representation, focussing on creating a layered shopfront with depth that entices and draws in your customer. Painted plasterboard walls and ceilings are not to be incorporated within this Zone.
It is important that the Zone presents a high quality of visual merchandising and window display. As such, point of sale counters, mass product xtures and dump bins should not be included in the Zone.
Ceilings in this Zone are to be set at the maximum shopfront height.
The purpose of the Shopfront Feature Zone is to blur the lines between the mall and your store, and help break down the threshold and physical shopfront barrier. This will be a focus of all design reviews.
Your entry should be a statement element in its own right. The threshold and entry doors should entice and captivate the customer, setting a high expectation of the experience within the store.
KEY DESIGN OBJECTIVES
Encourage the use of customised feature entry doors as an integrated element of your overall shopfront design. Doors are to be set back 1000mm from the lease line. Please do not include standard proprietary roller doors as part of your design proposal.
Doors may be solid, framed or transparent,single or double leaf pivots, internally swinging or sliding. A purpose designed enclosure which forms part of the shopfront design will be required for any concertina, stacked, sliding or bi-fold doors. Careful design consideration must be given to the location and style of closure and how it is to be integrated, housed and concealed when the store is trading. All tracks, mechanisms, door guides, floor bolts must be fully recessed, integrated or concealed.
Openings are limited to a maximum of 40% of the width of your shopfront.
Entry floors must be expressed in a high quality and durable material finish, such as a natural or reconstituted stone, fully vitrified tiles or solid timber flooring. The use of small format tiling and innovative laying patterns is encouraged in entry floor thresholds to provide a sense of scale and texture. Consider secondary signage as an inlay to your entry floor.
Be daring. Use innovative graphic and branding elements - think outside of the box.
KEY DESIGN OBJECTIVES
Communicate to your customer in a multitude of ways and use signage and graphics to complement the retail space.
Use different materials, textures and signage methods.
Consider individually back-lit or halo illuminated style signage.
A single primary sign limited to the brand name only is to be located on the shopfront. All lettering and logos are to be sized proportionally to the scale and character of the shopfront.
Secondary non-illuminated signage should complement and appear hierarchical in scale and design relative to the primary sign.
Be innovative in your graphic design solutions. Consider your graphics as an art form integrated into your store interior. Graphics should offer a layered support to your visual merchandising and set the mood, whether for new season or sale.
Ensure the design of your signage and graphics is in keeping with your overall design concept. Signage finishes are to be appropriately co- ordinated with the material palette.
Using literal images or lifestyle graphics to portray your brand is discouraged.
Digital screens and light box graphics are to be fully recessed and integrated as part of the overall shopfront design, set back 300mm from the lease line and framed architecturally if freestanding.
The engagement of a specialist graphic designer is considered an essential component of the approval process and a comprehensive graphics package a requirement of your design submission. The graphics package should cover all collateral including in-store ticketing and promotional signage, all of which should be professionally presented and in keeping with your design theme and brand story.
Ceilings are an important design medium to reinforce the strength of your brand and highlight various display and merchandise zones in your tenancy.
KEY DESIGN OBJECTIVES
Take an architectural approach to your ceiling design with the use of interesting architectural forms and innovative treatments.
Vary ceiling heights to define spaces and zones within your tenancy.
Be creative in your use of finishes, incorporating timber, warm decorative metals and suspended elements, not just painted plasterboard.
Consider integrated lighting solutions to your ceiling design through the use of coffered and recessed detailing.
Perimeter bulkheads building in fixtures are required. The face of the bulkhead should be finished in a feature material – not painted plasterboard.
Carefully consider and seamlessly integrate ceiling services including mechanical, re sprinklers and electrical into your design. The use of linear type ceiling diffusers is strongly encouraged.
If an open ceiling is proposed, feature elements including drop down ceiling panels and suspended feature lighting are a requirement. All ducting is to be rigid duct, ceiling is to be sprayed out, all cables in cable trays and intertenancy walls are to be raised to full height. Open ceilings are subject to agreement with your RDM and must satisfy all conditions before an assessment will be considered.
Please do not include at planar ceilings or ceilings with a single step in this precinct.
Lighting plays an integral part of your brand experience. Use it to convey your story and draw attention to key merchandise zones.
KEY DESIGN OBJECTIVES
Lighting should be vibrant, focussed, layered and positioned for strategic illumination of your visual merchandising display, highlighting colour, texture and layering.
Apply a contrast ratio of 1:4 from shopfront to mall – if the mall averages 600 LUX, your shopfront illumination should be 2400 LUX.
Play with light and shadow to create texture, mood and atmosphere.
Specify warm lighting to create ambience within your tenancy. Lamps should be 3000K with a colour rendering index of 85 or above.
Be hierarchical in your lighting design. Allow for controlled direct light to highlight merchandise zones and indirect diffused light to illuminate the space.
Ensure all elements of your design that require lighting, including display joinery, are fully integrated and tie back to your design.
Allow for incorporating varied lighting types in your design, including feature light fittings throughout the space.
A professional accredited lighting consultant must be appointed to prepare a separate lighting package or review the lighting design prepared by your retail designer. Speak to your RDM for further details.
Wall and floor fixtures are the furniture of your store and should help tell your story.
KEY DESIGN OBJECTIVES
Dress your walls from head to toe, sculpt and layer all surfaces visible to your customer.
Customise and use unexpected fixtures, and design innovative and bespoke units that complement your brand and product.
Integrate wall fixtures with framing, detailing and bulkhead treatments. Ensure all perimeter display units extend full height to the ceiling or terminate under a bulkhead. Vary wall displays and provide opportunities to categorise products.
Your service counter should be a customised feature joinery unit, acting as a focal point in your tenancy and an anchor to your concept.
Invest in the design of your fitting rooms. Make them an amazing experience your customers will talk about.
Effective fitting room lighting is key to a positive customer purchase experience. Warm light, low glare and a combination of direct and indirect feature lighting will ensure the product is effectively highlighted whilst offering a feel good experience for the customer.
Proprietary systems or off-the-shelf display fixtures should not be used.
Visual merchandising should be carefully articulated and considered using a combination of product propping and brand storytelling.
Ensure your merchandising is adaptable. Consider how to install, hang and remove products and props, particularly in relation to shopfront window displays. Your displays should tell a story or have a theme, and represent products in use in creative and innovative ways.
Incorporate creative lighting techniques to maximise the impact of your merchandise.
Digital technology can play a key part of your Visual Merchandising story when carefully considered. Build in any technology such as digital screens, interactive panels and iPads. Content must be relevant to the tenancy and requires RDM approval.
Build in promotional display, service information etc. into an integrated solution.
Ensure your displays are regularly updated to stay fresh and interesting.
Engage a professional visual merchandiser to provide a carefully articulated display strategy and create product stories and concepts throughout your store.
A comprehensive and well thought out Visual Merchandising strategy is considered an important component of your overall design submission.
Clever selection of materials and finishes enhances both your brand and your merchandise.
KEY DESIGN OBJECTIVES
Your material palette is key; the combination of colours, finishes and textures all need to work together cohesively to create a retail environment which is enticing, approachable and aligned with your brand.
Specify material finishes such as raw timber, natural stone, fully vitrified tiles, masonry, decorative glazing, polished plaster, architectural renders and warm decorative metals.
Material finishes with well resolved construction detailing to protect surfaces, corners and edges will be a focus for all design reviews.
Explore textures and patterns in your selection that create depth and layering.
Consider your floors, walls and ceilings holistically, connecting surfaces and creating an iconic interior through layering of customised finishes.
Where a colour is specified, it should be complemented by the surrounding materials. Please do not use large- scale block colour and at low quality surfaces.
Imitation materials, laminates and composite aluminium panels should not be included in your design.
A kiosk should exemplify all the design quality and integrated functionality of a conventional store fit out.
KEY DESIGN OBJECTIVES
Kiosk design should be highly layered and display sculptural forms with all sides activated.
Walk through kiosk layouts are strongly encouraged, providing the opportunity for customers to directly engage and interact with your brand. Blur the lines between mall and kiosk in order to maximise customer experience and engagement.
Circulation around and within the kiosk needs to be carefully considered, to allow customers to ow easily without creating bottlenecks or obstructions within the mall environment.
Walls, counters and equipment should not exceed 1400mm high, ensuring visibility around the kiosk to surrounding retailers. No ancillary items or displays are to be positioned above the 1400mm high sections.
Kiosk layouts require variation in joinery height and materials to create an engaging and dynamic presentation. Maximum 1400mm height may only be applied to 30% of the kiosk layout and a maximum of 4m in any one length.
Define and showcase your kiosk with an overhead lightweight open style frame that is appropriate with the overall kiosk design theme. These elements should be visually permeable and not interfere or obstruct sightlines within its mall context and to surrounding retailers. Speak to your RDM at an early stage to determine a suitable height for the frame.
Lighting and signage may be considered as an integrated design element to the overhead frame if it displays design merit and is complementary to the kiosk design theme.
One primary signage element will be permitted at high level, integrated to the framed element and should display a high degree of innovation and creativity.
Countertop equipment including point of sale and cash registers must be recessed or screened from customer view with an integrated upstand introduced as part of the joinery design, and with all cabling fully concealed. Any loose freestanding equipment on counters should be omitted.
Only the highest quality, commercial grade and durable material finishes are to be used and should be neutral and natural in colour, tone and texture. Saturated colour is to be limited to a maximum 20% of the kiosk.
The long-term durability of the kiosk relies heavily on the quality of detailing and workmanship. Exposed edges and corners should be carefully considered and an integrated design solution introduced to protect all kiosk surfaces and material finishes.
Brand communications and illustrative style graphics may be applied to a maximum of 20% of the overall kiosk surface area.
Typical blade or pylon kiosk signage, hamper signage and generic light boxes should not be included in the design.
Your kiosk should be as appealing as the product you are selling and act as a beacon to attract customers.
KEY DESIGN OBJECTIVES
Open style, lightweight overhead framing elements may be used to define the kiosk footprint. These elements are to be visually permeable and not interfere or obstruct sightlines within its mall context and to surrounding retailers. Integrated lighting, signage and menu boards may be considered. Speak to your RDM at an early stage to determine a suitable height for the frame.
One primary signage element is permitted at high level, and should be integrated to the framed element and display a degree of three-dimensional quality.
Menu boards are to be unique and contemporary, displaying high levels of creativity and innovation.
Solid canopies are only permitted above food kiosks which are located below mall voids and where a regulatory health requirement exists over food preparation areas.
Refrigerated and hot food display units should be constructed using square-profile, UV bonded frameless glass with concealed lighting and recessed glazing channels.
Integrate purpose-built recesses for condiments, cutlery and any other ancillary items into counter joinery.
Please ensure back of house activities are concealed from customer view.
Finishes to internal joinery of the kiosk are to be of a high quality and should match external finishes.
Exhaust hoods, where permitted, are to be finished in complementary materials to the remainder of the kiosk design. Speak to your RDM early in the design approval process.
For food kiosks with permitted seating areas, furniture selections should be of a high commercial grade and complementary to the overall design. Incorporate different seating types, some fixed and some loose, to offer customers a variety of seating styles and spaces. Define seating zones through the use of barriers, fixed planters and sculptural elements that utilise high quality and durable material finishes.