North Mall Fashion Loop (Level 1)

The elegant mall architecture uses a distinctly West Australian coastal palette featuring natural materials to create a sophisticated and inspirational retail experience.

Design Principles

Four overarching design principles to help you in the design of your tenancy.

Sophistication

The North Mall Fashion Loop will exude a sophisticated elegance never before seen in Perth.

It will be an experience that customers travel to enjoy, and your store will be an integral part of it. The sophistication of your brand should be showcased not only through your product, but through the very experience of your store – a place that customers will want to linger.

Sophistication for your brand will be relative to your customer, but in essence, sophistication in your store design will come from the cohesion that binds your branding, tout and store experience through intentional, considered placement of product and a clean, balanced aesthetic.

Layers

Create layers in your design that take your customers on a journey of discovery.

Use features to draw them in. Elegant mirrors, unexpected materials and textures will help you create an interior that feels luxurious and fluid. Let the lighting tell a story, highlighting key pieces to capture the customer’s attention.

Detail

Make styling a priority. It’s all in the detail, and done well it will enhance the aesthetic appeal of your product and store to attract customers and increase sales.

Spaces that inspire work harder. That’s why engaging a professional stylist is vital, as it can go a long way to helping you position your brand and create a loyal customer base.

Elegance

The architecture of the North Mall uses a distinctly Western Australian coastal palette featuring natural materials to create a sophisticated and inspirational retail experience.

This is a unique opportunity to develop a bespoke interpretation of your store for the Karrinyup customer, emoting a distinctly Western Australian coastal elegance in your tout and underlining your brand’s connection to its customers.

Customer Touch Points

We have broken down your tenancy into specific fit out elements and how they relate to the customer experience.
  • 01. Shopfront Design
    FLAGSHIP | ARTICULATE | FRAME
    Create a one of a kind, beautifully detailed and elegant shopfront that communicates the quality, character and essence of your brand.
    KEY DESIGN OBJECTIVES
    • Shopfront heights in this precinct will be set at 5000FFL high. Celebrate this height by developing a strong architectural concept, exploring form and shape, materiality and texture.
    • Some shopfronts will extend to 7000FFL in height. If your tenancy is in this category please speak to your Retail Design Manager.
    • For 5m high shopfronts, a consistent datum height of 4000FFL will be applied for the mall run whereby a design element at this height must be expressed as part of your shopfront design. Any intermediate transoms or breaks in glazing panels will need to be positioned at the datum height, as well as the top of your entry doors. More subtle expressions may include shopfront signage or suspended lighting as examples. The objective is to create a visual unifying element that connects all shopfronts in this precinct.
    • Shopfront projections in this precinct must not extend beyond the lease line.
    • A 70:30 guide will apply for shopfronts – 70% activated shopfront and a maximum of 30% for openings.
    • The introduction of custom designed feature framing to your shopfront glazing as part of a strong design concept is encouraged, utilising quality materials such as solid timber and decorative metals.
    • Shopfront doors should be customised and act as a feature of your shopfront design. Doors must be set back 1000mm from the lease line threshold.
    • Where your shopfront has a corner or a return into a service/ re corridor, the return portion must be integrated and treated in material claddings in keeping with the overall shopfront design, including any FHR cupboards located within your shopfront.
    • Incorporate a shadow-line detail where solid finishes meet the mall bulkhead.
    • To help your shopfront design integrate seamlessly into the mall and to create clear definition of your brand within its mall context, a standard Inter-tenancy Margin Detail will be required at the end of each inter- tenancy wall. The Margin Detail will be provided by the Landlord at Tenant cost as Category One works. This detail has a nominal recess behind to accommodate a shopfront glazing channel or allow for solid finishes to neatly finish against. For more details refer to your Lease Plans or speak to your RDM.
    • Specify low iron glass for shopfront glazing. It is clearer, minimises any green tint and better for colour-matching.
    • The first 1500mm in from the lease line is considered your Shopfront Feature Zone. All elements in this zone for the full width, height and depth are to be integrated and clearly aligned with your overall shopfront design.
    Camilla and Marc, Diverse Shopfitters
    Kookai, Photographer: James Posilero
  • 02. Shopfront Feature Zone
    LAYER | DEPTH | HEIGHT
    Create a strong connection between shopfront and interior both visually and physically. Introduce layers through materiality and a hierarchy of design elements.
    KEY DESIGN OBJECTIVES
    • Material finishes on your shopfront will need to extend into the tenancy for the first 1500mm to create a seamless Shopfront Feature Zone. The floor, ceiling planes, left and right-hand side inter-tenancy walls and any columns within the Shopfront Feature Zone must all be considered. Treat your shopfront as more than a planar 2-dimensional representation, focussing on creating a layered shopfront with depth that entices and draws in your customer. Painted plasterboard walls and ceilings will not be permitted within this Zone.
    • It is important that the Zone presents a high quality of visual merchandising and window display. As such, point of sale counters, mass product fixtures and dump bins should not be included in the Zone.
    • Ceilings in this Zone are required to be set at the maximum shopfront height.
    • The purpose of the Shopfront Feature Zone is to blur the lines between the mall and your store, and help break down the threshold and physical shopfront barrier. This will be a focus of all design reviews.
    Kookai, Photographer: James Posilero
    Kookai, Photographer: James Posilero
  • 03. Shopfront Entry
    CUSTOMISE | FEATURE | SCALE
    Your entry is the threshold through which your customer engages with your brand. It must captivate, embrace and inspire, setting the expectation of the experience within the store.
    KEY DESIGN OBJECTIVES
    • Shopfront doors must be customised and a feature of your overall shopfront design. Doors to be set back 1000mm from the lease line.
    • Doors may be solid, framed or transparent, single or double leaf pivots, internally swinging or sliding. A datum height of 4000FFL to the top of door enclosures is suggested. Please do not include standard proprietary roller or concertina bi-fold doors.
    • Openings are limited to a maximum of 30% of the width of your shopfront.
    • Entry floors must be expressed in a high quality and durable material finish, such as a natural or reconstituted stone, fully vitrified tiles or solid timber flooring. The use of small format tiling and innovative laying patterns is encouraged in entry floor thresholds to provide a sense of scale and texture. Consider secondary signage as an inlay to your entry floor.
    • Loop/fully concealed type security systems are to be specified –standard proprietary type security pedestals will not be approved.
  • 04. Signage & Graphics
    INNOVATIVE | COMPLEMENT | PROPORTION
    Signage and graphics speak to your brand. The successful integration of these is key to bringing your story together.
    key design objectives
    • Signage should be simple, unique and sophisticated, and display a degree of three- dimensional quality.
    • Consider individually back-lit or halo illuminated style signage.
    • A single primary sign limited to the brand name only is to be located on the shopfront. All lettering and logos are to be sized proportionally to the scale and character of the shopfront.
    • Secondary non-illuminated signage should complement and appear hierarchical in scale and design relative to the primary sign.
    • Be innovative in your graphic design solutions. Consider your graphics as an art form integrated into your store interior. Graphics should offer a layered support to your visual merchandising and set the mood, whether for new season or sale.
    • Ensure the design of your signage and graphics is in keeping with your overall design concept. Signage finishes are to be appropriately co-ordinated with the material palette.
    • Digital screens and light box graphics are to be fully recessed and integrated as part of the overall shopfront design, set back 300mm from the lease line and framed architecturally if freestanding.
    • The engagement of a specialist graphic designer is considered an essential component of the approval process and a comprehensive graphics package a requirement of your design submission. The graphics package should cover all collateral including in-store ticketing and promotional signage, all of which should be professionally presented and in keeping with your design theme and brand story.
  • 05. Ceilings
    DEFINE | SCULPTURAL | INTEGRATE
    Ceilings are an important design medium to reinforce the strength of your brand and highlight various display and merchandise zones in your tenancy.
    key design objectives
    • Take an architectural approach to your ceiling design with the use of interesting forms and innovative treatments.
    • Vary ceiling heights to define spaces and zones within your tenancy.
    • Be creative in your use of finishes, incorporating timber, warm decorative metals and suspended elements, not just painted plasterboard.
    • Stretched membrane ceiling systems allowing freeform and organic design solutions are encouraged.
    • Consider integrated lighting solutions to your ceiling design through the use of coffered and recessed detailing.
    • Perimeter which integrate wall display fixtures are encouraged. Treat the face of bulkheads in a feature material rather than painted plasterboard.
    • Carefully consider and seamlessly integrate ceiling services including mechanical, re sprinklers and electrical into your design. The use of linear type ceiling diffusers is strongly encouraged.
    • Please do not include open type ceilings, at planar ceilings or ceilings with a single step in this precinct.
    Camilla and Marc, Diverse Shopfitters
    Kookai, Photographer: James Posilero
  • 06. Lighting
    THEATRE | HIGHLIGHT | INTEGRATE
    Lighting plays an integral part of your brand experience. Use it to convey your story and draw attention to key merchandise zones.
    key design objectives
    • Lighting should be vibrant, focussed, layered and positioned for strategic illumination of your visual merchandising display, highlighting colour, texture and layering.
    • Apply a contrast ratio of 1:4 from shopfront to mall – if the mall averages 600 LUX, your shopfront illumination should be 2400 LUX.
    • Play with light and shadow to create texture, mood and atmosphere.
    • Specify warm lighting to create ambience within your tenancy. Lamps should be 3000K with a colour rendering index of 85 or above.
    • Be hierarchical in your lighting design. Allow for controlled direct light to highlight merchandise zones and indirect diffused light to illuminate the space.
    • Ensure all elements of your design that require lighting, including display joinery, are fully integrated and tie back with your design.
    • Allow for incorporating varied lighting types in your design, including feature light fittings throughout the space.
    • A professional accredited lighting consultant must be appointed to prepare a separate lighting package or review the lighting design prepared by your retail designer. Speak to your RDM for further details.
  • 07. Fixtures & Fitting Rooms
    LUXURY | COMFORT | SANCTUARY
    Wall and floor xtures are the furniture of your store and should help tell your story. ‘71% of fitting room users are more likely to make a purchase. Shoppers who make it to the fitting room spend a third of their in-store time there.’ Retail doctor’.
    key design objectives
    • Dress your walls from head to toe, sculpt and layer all surfaces visible to your customer.
    • Customise and use unexpected fixtures, and design innovative and bespoke units that complement your brand and product.
    • Integrate wall fixtures with framing, detailing and bulkhead treatments. Ensure all perimeter display units extend full height to the ceiling or terminate under a bulkhead. Vary wall displays and provide opportunities to categorise products.
    • Your service counter should be a customised feature joinery unit, acting as a focal point in your tenancy and an anchor to your concept.
    • Invest in the design of your fitting rooms. Make them luxurious and an amazing experience your customers will talk about.
    • Effective fitting room lighting is key to a positive customer purchase experience. Warm light, low glare and a combination of direct and indirect feature lighting will ensure the product is effectively highlighted whilst offering a feel good experience for the customer.
    • Proprietary systems or off the shelf display fixtures should not be used.
  • 08. Visual Merchandising
    ENGAGE | SEASONAL | INNOVATIVE
    Visual Merchandising not only showcases your product or service, it can also tell a story about your brand. When combined with considered marketing and seasonal strategies it can increase desirability and promote impulse and add-on sales.
    KEY DESIGN OBJECTIVES
    • Visual merchandising should be carefully articulated and considered using a combination of product propping and brand storytelling.
    • Ensure your merchandising is adaptable. Consider how to install, hang and remove products and props, particularly in relation to shopfront window displays. Ensure displays tell a story or have a theme, and represent products in use in creative and innovative ways. Include at least one custom, bespoke merchandising feature item in the front of house.
    • Incorporate creative lighting techniques to maximise the impact of your merchandise.
    • Digital technology can play a key part of your visual merchandising story when carefully considered.
    • Ensure your displays are regularly updated to stay fresh and interesting.
    • Engage a professional visual merchandiser to provide a carefully articulated display strategy and create product stories and concepts throughout your store.
    • A comprehensive and well thought out Visual Merchandising strategy is considered an important component of your overall design submission.
  • 09. Digital Technology
    INTEGRATE | INTERACTIVE | COMPELLING
    Think outside the box with your digital solutions. Be engaging and creative.
    KEY DESIGN OBJECTIVES
    • Digital screens can be a great tool in speaking to your brand if carefully considered and integrated as part of the overall design.
    • When incorporating digital screens on your shopfront they should be set back a minimum of 300mm from the lease line and framed architecturally if freestanding.
    • Ensure your content forms part of an integrated strategy that engages with your customer. Approval of content will be subject to RDM review.
    • Provide relevant technology within your tenancy to entice, engage and tell your story.
  • 10. Materials & Finishes
    HIGH END | REFINED | BESPOKE
    High end and bespoke material palette displaying a sense of quality, refinement and texture. Finishes need to communicate the quality, character and essence of your brand.
    KEY DESIGN OBJECTIVES
    • Your material palette is key; the combination of colours, finishes and textures all need to work cohesively together to create a retail environment which is enticing, approachable and aligned with your brand.
    • Specify bespoke artisan finishes of the highest quality such as solid dressed timber, natural stone, terrazzo, handcrafted ceramics, decorative glazing, polished plaster and warm decorative metals.
    • Material finishes with well resolved construction detailing to protect surfaces, corners and edges will be a focus for all design reviews.
    • Explore textures and patterns in your selection that create depth and layering.
    • Consider your floors, walls and ceilings holistically, connecting surfaces and creating an iconic interior through layering of customised finishes.
    • Where a colour is specified, it should be complemented by the surrounding materials. Please do not use large- scale block colour and at low quality surfaces.
    • Imitation materials, laminates and composite aluminium panels should not be included in your design.
  • 11. Specialty Kiosks
    SCULPTURAL | ELEGANT | CONTEMPORARY
    A kiosk should exemplify all the design quality and integrated functionality of a conventional store fit out.
    KEY DESIGN OBJECTIVES
    • Kiosk design to be highly layered and display sculptural forms with all sides activated.
    • Walk through kiosk layouts are strongly encouraged, providing the opportunity for customers to directly engage and interact with your brand. Blur the lines between mall and kiosk in order to maximise customer experience and engagement.
    • Circulation around and within the kiosk needs to be carefully considered, to allow customers to ow easily without creating bottlenecks or obstructions within the mall environment.
    • Walls, counters and equipment should not exceed 1400mm high, ensuring visibility around the kiosk to surrounding retailers. No ancillary items or displays may be positioned above the 1400mm high sections.
    • Kiosk layouts require variation in joinery height and materials to create an engaging and dynamic presentation. Maximum 1400mm height may only be applied to 30% of the kiosk layout and a maximum of 4m in any one length.
    • Define and showcase your kiosk with an overhead lightweight open style frame that is appropriate with the overall kiosk design theme. These elements should be visually permeable and not interfere or obstruct sightlines within its mall context and to surrounding retailers. Speak to your RDM at an early stage to determine a suitable height for the frame.
    • Lighting and signage may be considered as an integrated design element to the overhead frame if it displays design merit and is complementary to the kiosk design theme.
    • One primary signage element will be permitted at high level, integrated to the framed element and should display a high degree of innovation and creativity.
    • Countertop equipment including point of sale and cash registers must be recessed or screened from customer view with an integrated upstand introduced as part of the joinery design, and with all cabling fully concealed. Any loose freestanding equipment on counters should be omitted.
    • Only the highest quality, commercial grade and durable material finishes are to be used and should be neutral and natural in colour, tone and texture. Saturated colour is to be limited to a maximum 20% of the kiosk.
    • The long-term durability of the kiosk relies heavily on the quality of detailing and workmanship, exposed edges and corners should be carefully considered and an integrated design solution introduced to protect all kiosk surfaces and material finishes.
    • Brand communications and illustrative style graphics may be applied to a maximum of 20% of the overall kiosk surface area.
    • Typical blade or pylon kiosk signage, hamper signage and generic light boxes should not be included in the design.
    Om, Urbani Design
    Om, Urbani Design
  • 12. Food Kiosks
    SCULPTURAL | ACTIVATE | DETAIL
    Your kiosk should be as appealing as the product you are selling and act as a beacon to attract customers.
    KEY DESIGN OBJECTIVES
    • Open style, lightweight overhead framing elements may be used to define the kiosk footprint. These elements are to be visually permeable and not interfere or obstruct sightlines within its mall context
      and to surrounding retailers. Integrated lighting, signage and menu boards may be considered. Speak to your RDM at an early stage to determine a suitable height for the frame.
    • One primary signage element is permitted at high level, and should be integrated to the framed element and display a degree of 3-dimensional quality.
    • Menu boards are to be unique and contemporary, displaying high levels of creativity and innovation.
    • Solid canopies are only permitted above food kiosks which are located below mall voids and where a regulatory health requirement exists over food preparation areas.
    • Refrigerated and hot food display units should be constructed using square-profile, UV bonded frameless glass with concealed lighting and recessed glazing channels.
    • Integrate purpose-built recesses for condiments, cutlery and any other ancillary items into counter joinery.
    • Please ensure back of house activities are concealed from customer view.
    • Finishes to internal joinery of the kiosk to be of a high quality and should match external finishes.
    • Exhaust hoods, where permitted, are to be finished in complementary materials to the remainder of the kiosk design. Speak to your RDM early in the design approval process.
    • For food kiosks with permitted seating areas, furniture selections should be of a high commercial grade and complementary to the overall design. Incorporate different seating types, some fixed and some loose, to offer customers a variety of seating styles and spaces. Define seating zones through the use of barriers, fixed planters and sculptural elements that utilise high quality and durable material finishes.
    Coffea 'work.shop.dine', Photographer: James Posilero
    Coffea, Photographer: James Posilero
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